Beer Design of The Week

Upland Brewing Co.

Designed by: Young & Laramore

Upland Brewing Co. is a crafty bunch. Sour Ales are very different from your average beer and should be treated as such. Sours are works of art and an acquired taste for many been enthusiasts. Upland has an entire section of brews focusing on this obscure type of beer. 

Thus the artwork needed to look and feel different than your typical beer design. They created a more abstract look that becomes a visual experience. They blend chaotic color with clean simplicity. They look strikingly different than you'd expect a beer to look, thus you expect them to taste different. That alone is design win. The colorful product lockups also look fantastic. Only criticism is the logo doesn't mesh well, but I'm still a fan!