Beer Design of the Week

Tin Man Brewing Co.

Designed by: Matt Wagner Design & Melodic Virtue

JOIN US! JOIN US! I wish that tactic worked on recruiting for Beer Warriors. This robotic branding is anything but clunky. They use the simple aluminum with a vibrant color band across the bottom to differentiate each can. There's also subtle iconography in the background to give it flair. They kept the branding consistent from can to can, but also brought it into the architecture of their brewery. But more than anything, I love the billboard design. ONE OF US. ONE OF US.